<?xml version="1.0" encoding="utf-8"?><mads xmlns="http://www.loc.gov/mads/" xmlns:mods="http://www.loc.gov/mods/v3" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mads/
	mads.xsd"><authority><topic authority="https://terminologias.filo.uba.ar/apps/sociables/">MEDICION DE AUDIENCIA</topic></authority><related type="other"><topic>TELEVISION</topic></related><related type="other"><topic>TELESPECTADORES</topic></related><related type="other"><topic>PROGRAMAS DE RADIO</topic></related><related type="other"><topic>INTERNET</topic></related><related type="other"><topic>OPINION PUBLICA</topic></related><related type="other"><topic>PROGRAMAS DE TELEVISION</topic></related><related type="broader"><topic>MEDIOS DE COMUNICACION DE MASAS</topic></related> <note xml:lang="es">&lt;p&gt;Conjunto de técnicas desarrolladas para cuantificar la cantidad de personas que atienden a un programa de televisión, radio, internet o asisten a un evento&lt;/p&gt; </note></mads>