<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>6251</termId><termName>MEDICION DE AUDIENCIA</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>Vocabulario Latinoamericano de Ciencias Sociales</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>MEDICION DE AUDIENCIA</termSortkey><termNote label="Scope"><![CDATA[ <p>Conjunto de técnicas desarrolladas para cuantificar la cantidad de personas que atienden a un programa de televisión, radio, internet o asisten a un evento</p> ]]></termNote><termCreatedDate>2016-05-02 12:25:54</termCreatedDate><relation><relationType>BT</relationType><termId>3169</termId><termName>MEDIOS DE COMUNICACION DE MASAS</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>6266</termId><termName>PROGRAMAS DE RADIO</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>5898</termId><termName>INTERNET</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>1603</termId><termName>OPINION PUBLICA</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>5520</termId><termName>PROGRAMAS DE TELEVISION</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>3184</termId><termName>TELEVISION</termName><termType>PT</termType></relation><relation><relationType>RT</relationType><termId>5528</termId><termName>TELESPECTADORES</termName><termType>PT</termType></relation></term>  </Zthes>